AIB website
Overview
Challenge
AIB needed a fast, scalable public site the marketing team could manage on their own - without putting the core banking platform's security or performance at risk.
Approach
We moved the public platform to Framer, cutting engineering out of every content update. Then built a modular CMS that hands full control to the marketing team, without giving up performance.
Execution
We engineered a CMS-first website in Framer, so the marketing team can build and launch custom product pages, such as cards or accounts, in an instant. No developer needed.
CMS
Multi-role CMS for instant page creation.
Locator
Low-latency ATM and branch locator with vector maps.
Dynamic theming
System-aware light and dark mode, built into the architecture from the start.
Interactions
Lightweight Lottie animations for smooth micro-interactions.
Multi-language
AI-powered translation across English, Dari and Pashto.
Impact
Deployment times for new public campaigns dropped from weeks to minutes.
High performance
The platform passes Google's Core Web Vitals on both mobile and desktop. Accessibility and layout stability meet top-tier standards.
Optimised SEO
Technical SEO ratings stay high across every device.
40% organic growth
The platform passes Google's Core Web Vitals on both mobile and desktop. Accessibility and layout stability meet top-tier standards.
"PXL has been a very strong partner for Afghanistan International Bank. They helped us improve our digital customer experience in a very impressive way, while working with our existing infrastructure and systems. Adam, Serj and the team were always accessible, open and transparent. They moved fast, responded quickly and delivered on time. They worked with us closely and felt like part of our own team. I am happy to recommend PXL to any bank looking for a committed and capable digital partner."
Ramin Yousufi
Head of CX and Digital, AIB