AIB website
Overview
Challenge
AIB needed a fast, scalable public site that the marketing team could manage autonomously without compromising the security or performance of the core banking platform.
Approach
We removed the engineering dependency for content updates by moving the public platform to Framer. We built a modular CMS that hands full control back to the marketing team while delivering a high-performance, responsive frontend.
Execution
Engineered CMS first website in Framer. Enabling marketing team to build and launch custom product pages, like cards or accounts, instantly with zero developer dependency.
CMS
Multi-role CMS for instant pages creation.
Locator
Low-latency ATM and branch locator with vector maps.
Dynamic theming
Implemented system-aware light and dark mode natively into the site architecture.
Interactions
Lottie animations for smooth, lightweight micro-interactions.
Multi-language
AI powered translation across English, Dari and Pashto.
Impact
Deployment times for new public campaigns dropped from weeks to minutes.
High performance
The platform passes Google's Core Web Vitals across mobile and desktop, maintaining top-tier standards for accessibility and layout stability.
Optimised SEO
The architecture ensures consistently high technical SEO ratings across all devices.
Organic growth
The faster, new architecture drove a 40% uplift in organic traffic, establishing the site as a highly effective acquisition channel.