AIB digital banking
Overview
Challenge
AIB is Afghanistan's market leader, but their banking apps were a liability. The core foundation was solid. However, the user experience was frustrating to customers. The OBDX Cordova web and mobile apps were siloed, inconsistent, and holding back AIB from living up to its potential.
Approach
We treated OBDX as a headless data source, not the interface. Then built a custom native engine straight on the core APIs. It was a total architectural break. Trading a rigid legacy stack for complete control over performance and the platform's future.
Execution
We designed and engineered a single React Native app that runs Retail and Corporate banking across iOS, Android, and Web.
Before
After
Before
After
Bespoke design
We swapped out the legacy clutter with an interface that’s refined and easy to navigate.
Cross-platform
One codebase powering the entire experience across iOS, Android, and Web.
Retail & Corporate
Retail and corporate banking, in one app
Cache-first
A cache-first architecture that’s new to OBDX. Bringing instant responses with less load on core banking.
Light & dark mode
Multi-language
English, Dari and Pashto.
Impact
7x surge in downloads within a week of launch.
50% faster transfers
We slashed local transfer times by half using a cache-first layer.
Instant statement access
No more “request and wait” emails. Statements generate on-device, ready to share instantly.
Zero-tap visibility
We moved recent transactions to the front. Now the data loads the moment the app opens. No extra taps needed.
Future proof
New features for Retail and Corporate now launch on iOS, Android, and Web at the same time. While development cycles are down from months to weeks.
1.5x increase in active daily users
Long-term active users are up 50%. They now treat the app as their main way to bank.
"PXL delivered a complete transformation of our digital front-end at Afghanistan International Bank: a new website, redesigned retail and corporate banking platforms, and a mobile experience that genuinely set us apart in the market. What they built wasn't just a cosmetic refresh; it was a step-change in how our customers interacted with the bank, and it gave us a competitive edge that others struggled to match.
What impressed me most was how they achieved this on our existing infrastructure. There was no bloated re-platforming exercise. PXL worked intelligently with what we had, delivering exceptional quality at a cost and value point that made the business case straightforward.
Serj and Adam, the two founders, were personally invested in making the project a success from day one. That level of founder commitment is rare and it showed in every interaction. They brought a superb team with genuinely scarce skills in UI and UX design, and the results spoke for themselves.
I would recommend PXL without hesitation to any organisation looking to transform its digital customer experience."
Mike Cunningham
CEO, AIB