AIB digital banking
Overview
Challenge
AIB is Afghanistan’s market leader, but their tech was a liability. While their core banking foundation was solid, their customer-facing OBDX Cordova web and mobile apps were siloed and lacked the cohesive UX needed to drive growth.
Approach
We treated OBDX as a headless data source and built a custom native engine directly on the core APIs. This move was a total architectural break - trading a rigid legacy stack for complete control over the performance and the platform's future.
Execution
We designed and engineered a single React Native engine that runs Retail and Corporate banking across iOS, Android, and Web.
Before
After
Before
After
Bespoke design
We replaced legacy clutter with a bespoke, high-end interface that is as visually refined as it is effortless to navigate.
Truly cross-platform
One codebase powering the entire experience across iOS, Android, and Web.
Retail & corporate
Two distinct banking in one app.
Cache-first
Novel to OBDX cache-first architecture - brought instant response and reduced workload on core banking.
Light & dark mode
Multi-language
English, Dari and Pashto.
Impact
7x surge in downloads within a week of launch.
50% faster transfers
We slashed local transfer times by half using a cache-first layer.
Instant statement access
No more "request and wait" emails. Statements are now generated on-device and available for immediate sharing.
Zero-tap visibility
We moved recent transactions to the front. The data loads the moment the app opens - not several taps away.
Future proofed
New features for Retail and Corporate now launch across iOS, Android, and Web simultaneously, cutting development cycles from months to weeks.
1.5x sustained adoption
A 50% increase in long-term active users who now use the app as their primary banking tool.
PXL delivered a complete transformation of our digital front-end at Afghanistan International Bank: a new website, redesigned retail and corporate banking platforms, and a mobile experience that genuinely set us apart in the market. What they built wasn't just a cosmetic refresh; it was a step-change in how our customers interacted with the bank, and it gave us a competitive edge that others struggled to match.
What impressed me most was how they achieved this on our existing infrastructure. There was no bloated re-platforming exercise. PXL worked intelligently with what we had, delivering exceptional quality at a cost and value point that made the business case straightforward.
Serj and Adam, the two founders, were personally invested in making the project a success from day one. That level of founder commitment is rare and it showed in every interaction. They brought a superb team with genuinely scarce skills in UI and UX design, and the results spoke for themselves.
I would recommend PXL without hesitation to any organisation looking to transform its digital customer experience.
Mike Cunningham
CEO, AIB